{"id":663,"date":"2023-02-02T09:16:23","date_gmt":"2023-02-02T09:16:23","guid":{"rendered":"https:\/\/legalbrandservices.com\/2023\/02\/02\/marca-duplicada\/"},"modified":"2023-05-22T11:19:18","modified_gmt":"2023-05-22T11:19:18","slug":"marca-duplicada","status":"publish","type":"post","link":"https:\/\/legalbrandservices.com\/ca\/2023\/02\/02\/marca-duplicada\/","title":{"rendered":"Marca duplicada"},"content":{"rendered":"

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Obertura d’un nou negoci<\/h1>\n

Fa tres anys la J\u00falia va obrir al Pened\u00e8s el negoci que sempre havia somiat: una botiga de vestits de n\u00favies. Al seu pla de negoci va tenir en compte totes les possibles despeses que tindria, aix\u00ed com les inversions que hauria de fer en construcci\u00f3 de marca (creaci\u00f3 de naming, branding, registre de marca i pla de m\u00e0rqueting). Uns mesos despr\u00e9s de sol\u00b7licitar la marca, aquesta va ser concedida per l\u2019Oficina Espa\u00f1ola de Patentes y Marcas (OEPM).<\/p>\n

Marca duplicada i la funci\u00f3 de la OEPM<\/h2>\n

De casualitat, navegant per les xarxes socials, va trobar una denominaci\u00f3 id\u00e8ntica a la seva i va veure que s\u2019havia sol\u00b7licitat el seu registre com a marca a l\u2019OEPM. Estava tranquil\u00b7la perqu\u00e8 creia que l\u2019Oficina no la concediria per haver-hi una d\u2019id\u00e8ntica anterior, la seva. ERROR.<\/p>\n

A difer\u00e8ncia d\u2019altres oficines nacionals, l\u2019OEPM no susp\u00e8n les marques que presentin denominacions id\u00e8ntiques o similars a marques anteriors, si no que el mateix titular de la marca inicial ha de presentar una oposici\u00f3. L\u2019OEPM \u00fanicament fa una recerca d\u2019anterioritats, per\u00f2 no \u00e9s vinculant i presenta moltes defici\u00e8ncies perqu\u00e8 de vegades no localitza ni tan sols les marques que s\u00f3n id\u00e8ntiques.<\/p>\n

El Servei de Vigil\u00e0ncia de marques i el registre de patents<\/h2>\n

Per\u00f2 es poden detectar les publicacions de marques posteriors a la meva? S\u00ed. Amb el que es coneix com Servei de Vigil\u00e0ncia de marques, i que realitza un control de nous registres que siguin id\u00e8ntics, o molt similars, amb la finalitat de presentar una oposici\u00f3. Aquesta operaci\u00f3 es pot realitzar, fins i tot, en altres territoris on no hi hagi marques anteriors, per\u00f2 que interessi controlar per a una futura expansi\u00f3 o per veure la compet\u00e8ncia.
D\u2019altra banda, en el m\u00f3n de les patents, com a motor de la innovaci\u00f3 que s\u00f3n, tamb\u00e9 \u00e9s important disposar d\u2019un Servei de Vigil\u00e0ncia Tecnol\u00f2gica que permeti la recerca, recollida i filtrat de refer\u00e8ncies bibliogr\u00e0fiques de les patents publicades m\u00e9s rellevants dins del sector interessat.
S\u2019ha de valorar que el registre de marques i patents \u00e9s l\u2019\u00fanic cam\u00ed per guanyar posicions competitives en un mercat que canvia constantment i que presenta un car\u00e0cter globalitzat. Per tant, es necessari disposar d\u2019un Servei de Vigil\u00e0ncia a mida que impedeixi l\u2019acc\u00e9s al registre d\u2019una marca id\u00e8ntica o similar a una d\u2019anterior, permeti con\u00e8ixer la compet\u00e8ncia i tenir acc\u00e9s a les possibles novetats en l\u2019activitat industrial.<\/p>\n

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Com funciona el Servei de Vigil\u00e0ncia de marques i el registre de patents. La OEPM detecta una marca duplicada, per\u00f2 no la susp\u00e8n…<\/p>\n","protected":false},"author":1,"featured_media":664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"dipi_cpt_category":[],"_links":{"self":[{"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/posts\/663"}],"collection":[{"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":7,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":897,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/posts\/663\/revisions\/897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/media\/664"}],"wp:attachment":[{"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/tags?post=663"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/legalbrandservices.com\/ca\/wp-json\/wp\/v2\/dipi_cpt_category?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}